Creating with Purpose: Sara Wollberg's Portfolio
Discover thoughtful designs shaped by my studies at The Royal Institute of Technology (KTH) and two years at Spotify. Let’s create together!
About Me
I’m Sara, a 24-year-old with a Bachelor’s and Master’s in Interactive Media Technology from KTH and two years of experience at Spotify as a Quality Assurance Tester. Guided by a passion for user experience, user research and design, I focus on creating meaningful, user-centered solutions. Let’s collaborate!
Projects
Explore
SwapWear
A Figma prototype for a clothing lending application, created for KTH Innovation. Designed to promote sustainable fashion by enabling users to borrow and share clothing.
Virtual Kidnap
A Figma prototype for a website that simulates a 'virtual kidnap' of personal information. It was created for a KTH design challenge on uncertainty in user experience led by Matt Adams from Blast Theory.
Research Project
'Visual and auditory remembrance in retail environments'
A research project analyzing how auditory stimuli impact customer memory and experience in retail environments, conducted at KTH for the Human Perception for Information Technology course. Using methods like field studies and "deep hanging out" findings revealed that visual elements dominated over auditory in customer recall, providing insights for improving multisensory retail design. While the project as a whole was a group effort, I independently created the project poster displayed to the right.
Foodie
A social cooking app prototype developed for KTH's Media Technology and Interaction Design course. Focused on enhancing cooking through shared experiences, the design process included user research, prototyping, and iterations. Emphasizing social features, the app fosters connection and communal cooking.
Litterature Review: Inclusive User Research
'Inclusive User Research for ADHD in HCI: A Literature Review'
A literature review on inclusive user research for individuals with ADHD in Human-Computer Interaction (HCI). A written assignment for KTH and a pre-study for a Master Thesis with Spotify. The paper identifies challenges such as cognitive load, sensory sensitivity, and ambiguity, offering strategies to create more accessible and user-centered research practices.
Bachelor's Thesis
'A temporary break from Instagram as a method to study its effects on the users self esteem'
A bachelor’s thesis examining the impact of a temporary break from Instagram on users' self-esteem. Through a one-week field study using Rosenberg’s Self-Esteem Scale, the research found a general increase in self-esteem, particularly among women, highlighting Instagram's potential influence on mental well-being.
My Journey
1
Intererst in Design and Technology
Technology and design have always been interests of mine. With two parents and a sister educated at KTH, this path was almost written in the stars for me. My gymnasium education with a focus on Technology marked the beginning of my journey in this field.
2
KTH
Earning both a bachelor’s and a master’s in Interactive Media Technology at KTH provided me with a solid foundation in design, user research, and technology. Alongside my studies, I was an active member of the Media Technology section, participating in two student receptions and serving as an event and pub coordinator for two years.
3
Spotify
Spending two years at Spotify as a Quality Assurance Tester
while studying at KTH deepened my passion for user experience and gave me hands-on experience in ensuring top-notch digital interactions. I even got to step out of my role and onto the stage, performing at Spotify events—so much fun!
4
Passion
Over the years, my passion for user experience, user research, and design has only grown. I strive to be creative across many fields and dream of creating innovative, user-centered solutions that put people first—and having fun along the way!
Contact Me
Have a question, a project idea, or just want to say hi?
I would love to hear from you!